Amassing more than his fair share of props, buzz and online hype for a two-track bootleg 12" in August 2011, 'No Good' and 'Miranda' drew heavily from Amy Winehouse and Usher respectively and respectfully. Championed by the likes of Gilles Peterson ('No Good' attained a coveted spot in his Best of 2011 selection on BBC Radio 1), Huw Stephens, Oneman, Sinden and Jamie xx, there has been plenty of speculation and debate as to the identity of the producer behind these superbly crafted and profoundly melodic compositions.
In November, Ifan chopped ‘n’ screwed Emeli Sandé’s ‘Daddy’ with stunning results and a rework for kindred spirit Gang Colours is forthcoming. It’s testament to the emotive foundation and inherent musicality of Ifan’s music that he has made such an immediate and deep-seated impact on the electronic community in such a short time. “It's flattering, surreal and indeed surprising,” says Ifan.
Stepping out in 2012 with two entirely original productions via Push & Run, ‘Treehouse’ and ‘To Me’ do nothing but cement his already lofty reputation and establish the 23 year old as an immensely exciting prospect for the future.
“I've always sung but writing conventional ‘songs’ has never come naturally to me. I wanted to treat my vocals as just another instrument and not as the forefront of the track for this release.”
True to form, ‘Treehouse’ and ‘To Me’ are richly textured and blessed with delightfully intricate and sensitively pitch-shifted vocal dubs. Skipping piano motifs, sweeping strings and bold orchestral stabs punctuate Ifan’s effortless chord progressions (“Being minimal has never been a strong point of mine”). Treading a tightrope somewhere between melancholy and optimism, these are bold and bright compositions underpinned by weighty sub low frequencies. However, Ifan is quick to point that these are not club tracks per say: “I didn't create these songs for people to dance to and I wouldn't consider them big club tracks because I didn't go to big clubs when I produced them.”